Marketing Strategy

Lead Generation & Marketing Strategy

Lead generation & Marketing services involves several steps and must comply with the country’s privacy laws. Here are some key points that we follow:

Market Understanding:

Know your Industry and how your services can benefit them.

Creating Marketing Strategy:

Creating strategies around customer engagement and stake holders ROI

Content Creation & Promotion:

Develop engaging, valuable content and promote it across all business channels.

Lead Nurturing:

Establish long-term relationships with leads through personalized promotional emails.

Lead Scoring:

Focus on high-value leads.

Sales Team Role:

The sales team is crucial in converting leads into customers.

Evaluation:

Assess the effectiveness of your plan and optimise for improvement.

Privacy Law Compliance:

Comply with International privacy laws in all lead generation activities and conduct regular audits for ongoing compliance.

Analysing Marketing Plans and Optimisation for ROI

A/B Testing

Running multiple campaigns to determine customer engagement

Lead Cost Analysis - Organic vs Inorganic

Working with stake holders to optimise campaign specific lead cost

Cost per Lead vs Cost per Acquisition

Working close with the budgets allocated to derive optimum lead cost and acquisition cost

Sales Staff Optimisation

Working with sales leaders to ensure adequate training is provided to sales staff achieve the desired customerengagement which leads to lowered cost per acquistion